A little while ago I talked to the head of a well-known snowboard brand who is very much in favor of sustainability and tries to push this topic within the company. Against quite a bit of resistance he manages to overcome some internal obstacles to launch multiple products containing organic cotton. At one of the first press conferences announcing this new move he got some very critical feedback from a, let’s call him “green” journalist that said: “Well, congratulations, you have now moved to a type of garment that uses up even more water than with the previously used classical cotton.”

Since that conversation I was interested to find out if that statement was really true and if organic cotton is not such a good idea afterall. So let’s get to the bottom of the matter. Read the rest of this entry »

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